One of a world’s biggest chefs changed to Mexico for 7 weeks and launched a pop-up that did $4 million of business


Renovation is expensive, generally when you’re renovating a high-end restaurant. Beyond a costs of renovation, each day your grill isn’t open you’re losing money. 

For one of a world’s many distinguished chefs, René Redzepi of Copenhagen’s infamous Noma restaurant, a designed restoration presented an opportunity. “We only wanted to come to Mexico,” Redzepi told Vogue.

And so they did.

A post common by noma (@nomacph) on
May 21, 2017 during 6:46pm PDT

With Noma’s Copenhagen plcae sealed temporarily, Redzepi and his staff re-located to Tulum, Mexico — a little city along Mexico’s Caribbean coastline, where Redzepi, his staff, and a organisation of locals are portion 7,000 dishes opposite a camber of a month.

Each of those 7,000 dishes comes with a $600 cost tab trustworthy (over $750 with taxation and services included) — a absurdly high cost of a “hyper-local” tasting menu dish combined by Redzepi and co. When a pop-up restaurant, famous both as “Noma Mexico” and “Noma Tulum,” closes emporium on May 28, it’ll have grossed over $4.2 million. 

A post common by noma (@nomacph) on
Jan 15, 2017 during 2:19am PST

Not too unfair for a one-month pop-up grill in a remote region of Mexico! Here’s how they did it.

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